THE FITTING ROOM

Notes from the fitting room.

Research, retail and fit, from the team building the identity layer for fashion.

Why 98 of 100 products never get a chance

Research

Why 98 of 100 products never get a chance

We showed shoppers 100 products three ways. Only one way moved the needle.

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4 min read

More notes

Western try-on can’t drape a saree

Ethnic wear

Western try-on can’t drape a saree

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3 min read

Your store has no analytics

Retail

Your store has no analytics

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3 min read

What her avatar knows that your size chart doesn’t

Fit

What her avatar knows that your size chart doesn’t

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3 min read