Question 1

What is Flickd?

Accepted Answer

Flickd is the identity layer for fashion, building persistent AI avatars that let shoppers virtually try on products across brands, online and in physical stores. It powers AI try-on through a Shopify app and SDK, in-store Smart Mirrors and QR-based Smart Tags, helping retailers improve conversion, average order value and returns while capturing shopper intent data they couldn’t see before.

Question 2

Is Flickd a virtual try-on app?

Accepted Answer

Flickd is the identity layer for fashion. AI try-on is one thing the avatar powers, on your website, the Smart Mirror and Smart Tags.

Question 3

Does it work for sarees and ethnic wear?

Accepted Answer

Yes. Flickd renders every garment, from tees to sarees and lehengas, with a 97% SSIM accuracy score.

Question 4

How do shoppers create an avatar?

Accepted Answer

A shopper uploads two photos, once. Her Flickd avatar is ready in seconds and works on every Flickd surface.

Question 5

How is shopper data protected?

Accepted Answer

Flickd is DPDP compliant and stores shopper data on servers in India. Photos are deleted within 24 hours. Her avatar is kept until she asks us to delete it, which she can do from any Flickd surface or through our contact page. Flickd never shares a shopper’s avatar, photos or measurements, each channel needs her consent, and data is walled per brand.

Question 6

How much does it cost?

Accepted Answer

Pricing depends on your catalogue, stores and surfaces. Book a demo and we’ll share a quote built for you.

Question 7

Do shoppers need to download an app?

Accepted Answer

No app is needed. Website Try-on runs on your product pages, Smart Mirror runs in your store, and Smart Tags will open in the phone’s browser.

Question 8

How accurate are the try-ons?

Accepted Answer

Flickd renders fit, fabric and drape with a 97% SSIM accuracy score against real photos, across western, ethnic and draped wear.

Question 9

Does one avatar work everywhere?

Accepted Answer

Yes. A shopper creates her avatar once and it follows her across your website, your mirrors and, soon, your racks.

Question 10

Can we run a trial first?

Accepted Answer

Yes. On the demo call, Flickd sets up a trial on your own products and shares a trial plan for your stores.

Question 11

Who can see shopper data?

Accepted Answer

Your team sees insights about your own shoppers. Photos and body measurements stay with Flickd, and no brand ever sees another brand’s data.

Question 12

Which platforms do you support?

Accepted Answer

Flickd works with Shopify and Shopify Plus today. Other platforms are available on request and take longer to integrate.

Question 13

How long does setup take?

Accepted Answer

Website Try-on goes live within 24 hours of one technical call. Setup is one discovery call and one technical call.

Question 14

Will it slow down my store?

Accepted Answer

No. Flickd’s scripts load after your page does, and we review page speed with you after launch.

Question 15

What data do I get?

Accepted Answer

Flickd shows you every try-on by product, size and shopper profile, with next steps for retargeting, merchandising and stock.

Question 16

Do we need a developer?

Accepted Answer

No developer is needed. Flickd’s team connects to your Shopify store with you on one technical call.

Question 17

What do you need from us?

Accepted Answer

Access to your Shopify store and catalogue. We handle image processing and garment set-up end to end.

Question 18

How do we measure impact?

Accepted Answer

Flickd benchmarks conversion, returns and basket size on your own store in the first 30 days.

Question 19

We’re not on Shopify. Can we still use it?

Accepted Answer

Other platforms are available on request and take longer to connect. Tell us your stack on the demo call.

Question 20

How long until a mirror is live?

Accepted Answer

A Flickd Smart Mirror goes live 10 days after contract signing. The site visit and catalogue sync take about two days, the mirror arrives by day 7, and setup wraps up by day 10.

Question 21

What does a shopper need to do?

Accepted Answer

Upload two photos, once. After that she sees herself in everything you stock, can search with AI and check out at the mirror.

Question 22

Where can the mirror go?

Accepted Answer

A Smart Mirror fits anywhere with a little floor space and a power point. We check the spot on the site visit.

Question 23

Which systems does it connect to?

Accepted Answer

Shopify and Shopify Plus today. Other platforms and store systems are on request.

Question 24

How does AI search work?

Accepted Answer

She types or says what she wants, like “red silk saree under ₹8,000”, and sees matching pieces from your catalogue on herself.

Question 25

Can shoppers pay at the mirror?

Accepted Answer

Yes. She can check out right at the mirror, or send her looks to her phone to buy later.

Question 26

What happens to her looks after she leaves?

Accepted Answer

With one QR scan, her looks go to WhatsApp so she can buy online or come back to the store.

Question 27

What does our staff need to do?

Accepted Answer

Very little. We install, test and walk your team through the mirror before it goes live.

Question 28

Can shoppers talk to the mirror?

Accepted Answer

Yes, in beta. She can ask questions out loud and hear the mirror answer, then search, add to cart and check out by voice.

Question 29

When are Smart Tags launching?

Accepted Answer

Smart Tags are in development. Join the waitlist and we’ll reach out when pilots open.

Question 30

How will they work?

Accepted Answer

Each garment gets a small Smart Tag. A shopper scans it with her phone camera and sees that exact piece on her own avatar.

Question 31

How do we join the pilot?

Accepted Answer

Join the waitlist on this page. We’ll reach out when pilots open for a few brands.

Question 32

Will shoppers need an app?

Accepted Answer

No. Any phone camera can scan the tag and open the try-on in the browser.

Question 33

What will we learn from scans?

Accepted Answer

Which pieces get scanned, on which rack, and which ones she leaves without buying. Details firm up with our pilot brands.

Questions, answered.

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