ABOUT FLICKD
Fashion is a maths problem in disguise.
We’re mathematicians who kept seeing the same thing: shoppers don’t say no to clothes. They say no to guessing.
LIVE WITH
CHIQUE
SNITCH
THE BEAR HOUSE
SUTA
20,000+ avatars
4L+ try-ons done
97% SSIM
WHERE IT STARTED
It started with 100 products.
We showed shoppers 100 products three ways. Photos and real fabric each won 1 or 2 likes. A feed of themselves wearing the same clothes won 8 to 10. That gap became Flickd.
1-2
liked from catalogue photos
1-2
liked with the real garment in hand
8-10
liked when she saw herself wearing it
OUR MISSION
The identity layer for fashion.
One avatar per shopper, recognised by every brand, on every surface: the product page, the mirror and the rack.
WHY INDIA, WHY NOW
Built for how India actually shops.
Indian fashion is mostly bought in stores, worn in draped and regional styles, and sent back online at rates that tools built for Western wardrobes don’t solve.
STORE-LED
of fashion spending in India still happens offline. Online is about 19%.
Source: Redseer, FY2025
REGIONAL WEAR
is spent on sarees alone each year: draped wear that most try-on tech wasn’t built for.
Source: Redseer, FY2025 (₹51,000–59,500 Cr)
RETURNS
of clothes bought online in India are sent back.
Source: Rest of World, 2023
WHAT WE BELIEVE
Three bets we make daily.
01
Imagination is the bottleneck
02
Offline is where the money is
Most Indian fashion still sells in stores, so we build for the floor.
03
Build the layer, not the widget
One avatar that works everywhere beats ten try-on buttons.
BACKED BY
People who back the vision.
Pointone Capital, Aprameya and other notable angels back our vision of helping Indian fashion retailers sell more.
Meet the team