Online stores know every click. Physical stores mostly know what was paid for at the till.

The invisible 98

Of every 100 products a shopper considers, about 2 end up in the bag. The other 98 leave no trace, even though they say the most about demand.

What a mirror can see

Every try at a Flickd Mirror or Smart Tag is logged: which garment, which size, which rack and what happened next. Store teams finally get the funnel e-commerce has had for years.