flickd✦
Create once.
Try everything.
Everywhere.
Flickd is the identity layer for fashion commerce. Your customer builds one avatar, in under a minute. It belongs to them — and it follows them everywhere they shop.
20,000+ avatars created. No photo uploads, ever again.
THE ONE QUESTION
Fashion is the only major category where you buy without knowing how it’ll look on you.
Every other category solved certainty before payment. Fashion didn’t. So a shopper looks at a garment on a model who isn’t them, hesitates, adds to cart, and doesn’t check out. In a store, they queue for a trial room and abandon half of what they carried in. And when they do buy, a large share comes straight back.
20–40%
Apparel carries the highest return rate of any category, averaging around 25%. More than half of all e-commerce returns are clothing.
53–67%
Size and fit — “it didn’t look right on me” — drives the majority of those returns.
~₹2,500
The all-in cost of a single return, once you count shipping, inspection and markdown. Often the item can’t be resold at full price.
The invisible one
Uncertainty also kills the sales you never see. Shoppers who simply weren’t sure enough to buy.
You can’t discount your way out of this. You can’t policy your way out of it.
The only real fix is to answer the one question every shopper is actually asking.
WHAT FLICKD IS
Not another try-on widget.
An identity layer that follows shoppers wherever they buy.
A universal try-on layer
One avatar. Every brand. Every surface.
◎
Shoppers see themselves before they buy
In images and in motion, in real garments.
↔
An identity that follows them
Across brands, websites, stores and marketplaces.
Created once by the shopper • Stored securely and always theirs • Every try-on instant, anywhere
THE FORK
Two ways in.
I’m shopping.
Build your avatar once, in under a minute. Then see yourself in anything — on any brand’s site, on a mirror in any store, by scanning a tag on any rack, or right here in our app. You’ll never upload a photo again.
I’m a brand.
Put try-on on your product page, on your store floor, on every rack, and in a marketplace where every shopper already has an avatar. One platform fee. No reshoot. Live in days, not months.
✓ One avatar. Always theirs.
• Secure by design.
• Every try-on. Instant.
FOUR SURFACES
Four surfaces.
One avatar.
We meet your customer everywhere fashion gets chosen. Adopt one surface, or all four. The same avatar powers every one of them.
01 | ONLINE — Shopify app & SDK. Try-on on your product pages.
02 | IN-STORE — The Flickd Mirror. The trial room, reinvented.
03 | ON THE RACK — Smart Tags. Scan the label. Try it on instantly.
04 | BEYOND YOU — The Marketplace. An AI-native demand channel.
Video try-on, not just stills.
Because real clothes move.
FOR BRANDS
It moves the numbers you run the business on.
+27%
Lift in purchase probability
CONVERSION
When a shopper can see an item on themselves, uncertainty drops and intent rises. Independent industry analysis of virtual fit tools has found they can lift purchase probability by around 27%. Try-on turns browsers into buyers.
−17%
Reduction in returns
RETURNS
When the shopper already knows how it looks and how it sits before they pay, the “it didn’t look right on me” return shrinks. Industry data attributes return reductions of around 17% to virtual fit modules.
Same spend.
More return data
DATA
Every try-on is a high-intent signal: this exact shopper, on this exact product. It becomes analytics you can act on and retargeting audiences that actually convert.
They come back.
And they tell people
EXPERIENCE
You give shoppers something genuinely delightful — the ability to see themselves in your line. It brings them back, and it sets you apart from every competitor still showing clothes on a stock model.
One avoided return pays for roughly 250 try-ons.
At ~₹2,500 per return and ₹12 per try-on, the arithmetic isn’t subtle.
THE HABIT
The second time is where it changes.
01
Avatar built
Customers already have an avatar.
02
No onboarding, no friction
They’re ready to try in one click.
03
↗
More try-ons, more engagement
Lower friction leads to higher intent.
04
Try-on becomes a habit
They come back to every brand they shop.
Every try-on tool you’ve evaluated asks your shopper to start from zero, on your site, at exactly the moment friction costs you the most. Flickd shoppers arrive already built. That’s the difference between a novelty someone tries once and a habit they bring to every brand they shop.
A universal layer that beats a point solution.
It’s the entire investment thesis. And the entire competitive argument.
TRUST
Your customers are handing over their likeness.
We treat that as the whole business, because it is.
Break it once and there’s no company.
We don’t sell, share or license avatar data — not to brands, not to any third party, ever.
The avatar belongs to the shopper, and deletion means deletion: not archived, not hidden, not soft-deleted.
No one uses an avatar without permission. Not a brand, not another shopper, not us.
An avatar isn’t a data point. It’s a person’s own image, and we protect it accordingly.
✓ NO SHARING
✓ NO LICENSING
✓ NO THIRD PARTIES
✓ YOURS, ALWAYS
REPRESENTATION
Built for every body, from day one.
Full size range, XXS to 6XL and beyond. Every skin tone. Every hair texture. Every gender expression. If a try-on renders beautifully on one kind of body and awkwardly on another, we haven’t shipped a try-on layer — we’ve shipped a narrower version of the same old lie.
There’s more work ahead of us. Accessibility for mobility aids, prosthetics and surgical scars. Pregnancy. Older bodies. We won’t pretend otherwise, and we’ll say publicly when we get there.
Real bodies. Real people. Real try-ons. • Work in progress, always improving.
CLOSE
Let’s talk.
If you’re carrying the cost of high returns and leaving conversion on the table because shoppers can’t picture themselves in your clothes — that’s the thing we fix. On your website, in your stores, and on every rack.
Call or WhatsApp
No forms. No booking flow.
Call or message and you’ll reach us directly.